Online Marketing Executive – Berlin, Germany

€ – Negotiable

We are looking for a person who is passionate about online marketing and who
likes a challenge – can you deliver the double whammy of increasing sales
volumes and driving down the cost per acquisition?

As part of a growing international banking group, we have a strong desire to
increase our presence in one of our key markets, Germany. Reporting
directly to the Country Manager for Germany, you will have prior
experience of, and the ability to own and drive forward, Search Engine
Marketing including PPC optimisation; SEO; Social Media and Content
Management to assist us in the achievement of our new customer acquisition
and existing customer retention targets.

You will have the opportunity to work with Group Marketing; Risk and IT
resources to brainstorm new creative growth strategies.

The role’s primary responsibilities will be:

.             Active management of PPC to significantly increase new
              customer acquisition numbers AND drive down cost per acquisition.

.             Comfortable with Web Analytic Tools, in order to determine
              what is working well and what is not working so well, and then define and
              execute improvements.

.             Website development concentrating on user experience and
              driving website conversion.

.             Monitor online marketing best practice and ensure legal

.             Proactively analyse online competitors and recommend
              improvements to our SEM.

.             Determine SEO strategy with relevant SEO metrics; implement
              and manage relevant link building campaigns; optimising web content for such
              SEO strategies.

.             Drive Social Media strategy and execution.

Desired Skills and Experience:

.             Google Adwords Certification.

.             Attention to detail.

.             Strong analytical skills.

.             Results driven.

.             Knowledgeable in Excel; Word; PowerPoint and Outlook.

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